Founded by women, it is a pleasure to help Amara grow. This project began with a custom tour that predates TOGGLE. Michele worked closely with the founders to build a road show that took the founders from Seattle to San Diego, showing off the product at kid-aligned service businesses. The result was both brand recognition, social content, and a large database of pediatricians and businesses that would pass along the brand message to parents. This resulted in more retail sales. Michele has continued to work with the founders and now helps with social media, including custom giveaways, photography, and influencer marketing.